How Content Creators Earn Money On TikTok Live: Explained
Written by moradio on 18 August 2023
NAIROBI, Kenya, August – Livestreams are a great way to interact with your audience in real time, but did you know you can make money by going live on TikTok? In this article I explain how this works.
TikTok’s LIVE Gifting feature allows creators to essentially monetize a live session. By activating the LIVE Gifts feature on their account, content creators can begin collecting virtual gifts from fans, including TikTok Diamonds, which can be redeemed for money.
What are Gifts on TikTok?
Gifts are virtual items you can send to show your appreciation for your favorite creators on TikTok. You can send Gifts to videos on the For You feed and LIVE videos.
Note: You must be 18 years old or older
How Gifts work on TikTok
To send a Gift, you’ll need to purchase Coins. When you send a Gift, the value in Coins of this Gift will be deducted from your bank account balance. The cost of a Gift will depend on the individual Gift. The number of Coins needed will be displayed below each Gift so keep this in mind before you send a Gift.
How to purchase Coins on TikTok
You can purchase or recharge Coins through the App Store or Google Play. You can manage Coins purchase settings directly through the respective app stores or the TikTok website.
Note: Gifts and Coins are currently not available everywhere.
To recharge Coins from your TikTok account:
1. In the TikTok app, tap Profile at the bottom.
2. Tap Settings and privacy, then tap Balance.
3. Tap Recharge and choose the Coins package that you’d like to purchase.
4. Follow the instructions provided to complete the purchase through the applicable app store.
How much does TikTok pay creators?
You’re likely reading this article because you’ve asked yourself, “Just how much does TikTok pay creators?” Or, “How much money can I make on TikTok?” The truth is that there is no standardized answer to this question.
The amount of money creators can earn from TikTok varies widely depending on a number of factors, like follower count and engagement rate. And what confounds this issue even more is the sheer number of different ways you can make money on TikTok.
In the last few years, TikTok has launched a set of programs that allow creators to earn money directly through the app. These programs include the TikTok Creator Fund and the new Creativity Program Beta, which both pay creators a slice of TikTok’s revenue based on views.
While TikTok offers a few ways for creators to get paid directly through the app, the truth is that many of the app’s highest-earning creators actually make most of their money outside the platform, usually through brand partnerships or by selling their own products.
